Alato, a Swedish microbrand founded in 2022 by Pierre Strömbäck, introduces its brand philosophy and design approach in this welcome newsletter. The brand emphasizes original designs created from scratch in their Gothenburg studio, steering away from off-the-shelf parts and recycled aesthetics. The name "Alato" is derived from a 35-year-old family expression of love, based on a childhood mispronunciation that now serves as the guiding principle for their design language. The newsletter showcases two primary models: the Arvet Automatic, a 38mm watch with 100m water resistance, and the Timescope Automatic, which features a 39.8mm case and 100m water resistance. Alato focuses on small-batch production to ensure exclusivity for enthusiasts who value unique character and specific proportions. Interested readers are encouraged to explore more in-depth content through the Alato Magazine, which hosts articles, podcasts, and interviews regarding the brand's design process.