Awake has announced that its timepieces are now officially available for purchase in New York City. The brand has established a retail presence through a partnership with Time+Tide. This move expands the French watchmaker's physical footprint into the United States market. The announcement focuses on the availability of Awake watches at the Time+Tide location in New York. While specific models were not listed in the announcement, the partnership serves as a new physical touchpoint for customers to experience the brand. Interested enthusiasts are encouraged to visit the New York City location to view the collection in person.