Bausele Announces New Made-to-Order Elemental Collection Release
Bausele founder Christophe Hoppe has announced the upcoming release of the Elemental collection, marking a decade of growth for the Australian brand. Following a complete business model reset two years ago, the brand has shifted toward a made-to-order production strategy. This approach aims to prioritize sustainability and authenticity by only producing watches based on customer demand, avoiding traditional marketing-driven production cycles.
The upcoming launch will feature the return of the Oceanic Blue colorway alongside one brand-new colorway that has yet to be fully revealed. This release follows the brand's recent success with its Bathurst Edition, which sold out in twenty seconds. The order window for the new Elemental models is scheduled to open on Wednesday, April 15, with early access opportunities available for those who sign up through the brand's newsletter.
Christophe reflects on the brand's journey from his background as a CFO to creating watches that physically contain a piece of Australia. Based in the Northern Beaches of Sydney, Bausele continues to utilize Swiss movements while maintaining its distinct Australian identity. Detailed specifications and further information about the new colorway are expected to be shared in the week leading up to the launch.