DOXA Watches has announced its participation in Geneva Watch Week 2026, where the brand will showcase its latest timepieces for the Spring 2026 season. The event is scheduled to take place from Monday, April 13th, through Friday, April 17th. This showcase serves as a primary platform for the brand to reveal its upcoming collections to the public and industry professionals. The exhibition will be hosted at the Beau-Rivage Hotel Geneva, located at Quai du Mont-Blanc 13. DOXA will occupy Suite 516, which the brand notes offers views of Lake Geneva and the Jet d’Eau. Doors will open daily throughout the week starting at 9:00 AM to welcome visitors to the private suites.