Earthen Co. Debuts Summit MK2 and Sets 2026 Geneva Showcase
Earthen Co. has announced the launch of the Summit Collection MK2, introducing a series of refinements to their flagship model. The updated MK2 features a redesigned inverted dial layout with baton markers at 3, 6, and 9, alongside 3D pad-printed indices and double-sided anti-reflective coating on the crystal. Additionally, the brand is preparing for a significant presence at the Independent's Salon at the Beau-Rivage Hotel in Geneva from April 13th to 17th, 2026.
Despite the upgrades, the Summit MK2 maintains its original price of $899 USD and now ships with two premium FKM rubber straps. While the Whiteout and Blue Bird colorways are currently sold out with pre-orders reopening for June delivery, the Overcast model remains available for immediate purchase. Looking further ahead, the brand teased 'The Dress Project' for Q3 2026, which will feature a Swiss manual-wind movement and advanced ceramic architecture.