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    Earthen
    Newsletter·March 12, 2026
    Update
    Earthen Co. Debuts Summit MK2 and Sets 2026 Geneva Showcase

    Earthen Co. Debuts Summit MK2 and Sets 2026 Geneva Showcase

    Earthen Co. has announced the launch of the Summit Collection MK2, introducing a series of refinements to their flagship model. The updated MK2 features a redesigned inverted dial layout with baton markers at 3, 6, and 9, alongside 3D pad-printed indices and double-sided anti-reflective coating on the crystal. Additionally, the brand is preparing for a significant presence at the Independent's Salon at the Beau-Rivage Hotel in Geneva from April 13th to 17th, 2026. Despite the upgrades, the Summit MK2 maintains its original price of $899 USD and now ships with two premium FKM rubber straps. While the Whiteout and Blue Bird colorways are currently sold out with pre-orders reopening for June delivery, the Overcast model remains available for immediate purchase. Looking further ahead, the brand teased 'The Dress Project' for Q3 2026, which will feature a Swiss manual-wind movement and advanced ceramic architecture.

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