Bob, the co-founder of Ferro & Company, sent a personal message to new members of the brand's VIP list. The email emphasizes the company's commitment to building direct relationships with their clients rather than just selling timepieces. The brand encourages new subscribers to reach out with any questions or issues they may have encountered while browsing. To assist with a first purchase, the brand is offering a $80 voucher code for new VIP members. The code 'WELCOME80' can be applied at checkout when browsing the current collection on their website. This initiative is presented as a gesture of gratitude for joining the Ferro & Company community.