Geckota highlights its journey and growth since being founded by Jon Quinn in 2012. The brand originally started with eBay sales before expanding into its first original watch models in 2014, including the bestselling K1 series. Most recently, the company celebrated the successful 2023 launch of the Ocean-Scout range and revealed plans to debut new mechanical prototypes throughout the current year. The newsletter also emphasizes the brand's commitment to ethical manufacturing and environmental sustainability. Geckota achieved carbon-neutral status in 2021 through a partnership with Go Climate Positive and has protected over 65,000 rainforest trees via its collaboration with OneTribe. The company continues to focus on sourcing superior materials for its watches and straps while maintaining an emphasis on affordability and customer service.