Hook & Gaff has announced the launch of a new "Last Call" section on their website, beginning March 17. Five specific watch styles will be moved into this category as the brand prepares to retire select designs from their current collection. Once these remaining pieces are sold, the brand confirms they will be discontinued permanently to make room for upcoming projects. This shift comes as Hook & Gaff evolves its business model to focus on a core set of "OG" styles while transitioning future releases toward limited runs and pre-orders. The company's first official pre-order launch is scheduled for June. Currently featured items include the King Tide Watch with a white and blue dial priced at $625 and various 22mm rubber dive straps priced at $85.