Hook + Gaff celebrates the Masters Tournament by reflecting on the traditions and memories associated with the iconic golf event. Founders Michael and Gash share personal anecdotes, including following college teammates at Augusta in 2001 and witnessing Phil Mickelson's first win. The newsletter emphasizes the brand's "Time Well Spent" philosophy, highlighting the unique atmosphere of the tournament where cell phones are prohibited and attendees are encouraged to be fully present. The update serves as a lifestyle guide for fans watching from home, providing recipes for classic Masters concessions such as pimento cheese, egg salad, and peach ice cream sandwiches. For those looking to enjoy the season with a new timepiece, the brand features the King Tide Watch with a white and blue dial, priced at $625.00. Additionally, they highlighted their 22mm rubber dive strap, which is compatible with several models including the Sportfisher, King Tide, and Golf series.