Hook & Gaff has officially launched a new Last Call section on their website to coincide with St. Patrick’s Day. This section features the first five watch styles to be retired from the brand's current lineup, offered at special pricing. The brand notes that inventory for these specific models is limited, with some styles having fewer than 10 units remaining before they are gone for good. The introduction of the Last Call category is part of a strategic shift in the company's business model. Starting in June, Hook & Gaff plans to transition toward releasing limited runs of watches through a pre-order system. This new approach is intended to allow the brand to introduce new designs more frequently throughout the year. As the company makes room for upcoming releases, additional watch models will be moved into the Last Call section periodically. In addition to the retirement announcement, the brand highlighted fan favorites such as the King Tide Watch with a white and blue dial, priced at $625.00, and their 22mm rubber dive straps compatible with various models including the Sportfisher and Field series.