Hook & Gaff recently reflected on its 12-year history, highlighting the brand's founding mission established by Michael Sims and Gash Clayton. The founders, both avid outdoorsmen and fathers, aimed to create a brand that encourages people to unplug from technology and focus on "Time Well Spent." Their watches are designed to be durable and reliable for activities in the water, the woods, and on the golf course. The brand's current lineup features the King Tide Watch in a white and blue dial configuration, priced at $625.00. Additionally, they offer a 22mm Rubber Dive Strap for $85.00, which is compatible with several models including the Sportfisher, Sportfisher Black, Sportfisher Moonphase, King Tide, Golf, Field, and Diver designs. Hook & Gaff also announced a dedicated 'Time Well Spent' newsletter to share stories and inspiration focused on outdoor adventures.