Hook + Gaff is highlighting its golf-specific timepieces in anticipation of The Masters tournament at Augusta. The brand emphasizes that its watches are designed for tradition and simplicity, featuring a lightweight construction intended to remain comfortable from the first tee through the final putt. The marketing focus remains on providing a distraction-free experience for spectators and players alike during high-profile sporting events. The newsletter showcases the Golf Watch with a green dial, which is currently priced at $315.00. Additionally, the brand is promoting its 22mm Rubber Dive Strap, priced at $85.00, which is compatible with several models including the Sportfisher, King Tide, Golf, Field, and Diver series. These items are presented as fan favorites for those attending or participating in golf traditions.