Jack Mason has announced that the "Founder Price" reservation period for the Born and Raised Palmera is coming to an end. The brand is encouraging customers to secure their reservations for this specific model before the promotional pricing period expires. This update serves as a final call for enthusiasts looking to acquire the Palmera at the introductory rate. The Dallas-based brand continues to offer its full catalog of watches and straps through their online store and at their physical location on Directors Row. While the newsletter focuses on the Palmera reservation deadline, it also highlights the brand's community presence through their Facebook group and partnerships, including their relationship with USA Cycling. Customers are directed to the official website to complete their reservations or browse the current collection.