March LA.B

March LA.B is a French watch brand that emphasizes a blend of vintage aesthetics with contemporary design. The brand aims to produce watches that are both elegant and subtly rebellious, often incorporating elements reminiscent of 1970s watchmaking. Their design philosophy focuses on clean lines, balanced proportions, and a distinctive green color found in their branding and sometimes on their watch dials. The brand prides itself on using quality materials and maintaining an ethical approach to production. The timepieces are characteristically designed with a refined yet understated luxury. March LA.B watches often feature automatic movements, highlighting a commitment to traditional watchmaking craftsmanship. The collections typically include models suitable for daily wear, with a versatile style that can suit various occasions. The brand has developed a recognizable identity through its consistent design language and its association with a certain lifestyle aesthetic, bridging the gap between classic horology and modern trends. Through their design choices, March LA.B watches tend to be instantly recognizable by their distinctive cases and dial layouts, often coupled with a signature touch of green. March LA.B was founded in 2008 and is based in Biarritz, France, and Los Angeles, USA. The brand has established itself by drawing inspiration from these two distinct locations – the relaxed, surfing culture of Biarritz and the creative, free-spirited vibe of Los Angeles. This dual inspiration is reflected in their watches, which aim to capture both French elegance and American coolness. The brand is known for offering a range of timepieces that combine classic references with a modern and sometimes unconventional twist.