March LA.B highlights the traditional French and Swiss craftsmanship involved in their watchmaking process, from initial design to final assembly. The brand emphasizes their production cycle where movements are manufactured in La Chaux-de-Fonds and watches are hand-assembled at the Réparalux workshop in Besançon, France. Their cases are constructed from 316L stainless steel, paired with straps crafted by French leather artisans using buffalo or alligator leather. The announcement showcases two specific models as examples of their expertise: the AM2 Slim Corporate and the Milady Mansart Chevrons Or. The AM2 Slim Corporate features a sleek line and a steel case powered by the G100 calibre movement. The Milady Mansart Chevrons Or is described as having jewelry-inspired architecture, featuring precious light and an alligator leather strap.