Minase

Minase is a Japanese watch brand that originated from a cutting tool manufacturer, Kyowa Co. Ltd., established in 1963. The brand was officially launched in 2005, leveraging 40 years of experience in crafting precision tools and polishing techniques. Minase distinguishes itself through its "case in case" structure, which allows for intricate finishing and unique design elements, often showcasing the movement within. The brand's philosophy revolves around meticulous craftsmanship and the preservation of traditional Japanese artisanal skills, particularly in polishing and finishing. All Minase watches are designed and manufactured in Japan, emphasizing attention to detail and high-quality construction. They are known for their distinctive "Sugai finish" and use of Sallaz (black polish) techniques, typically applied to both the case and movement components. Minase produces a range of mechanical watches, including notable collections like the Divido and the 5 Windows. Their approach to watchmaking focuses on creating timepieces with individual character and a high level of hand-finishing, reflecting a blend of traditional Japanese aesthetics and modern watch engineering.