Nordgreen
Newsletter·March 31, 2026
Nordgreen Appoints Actor Alex Høgh Andersen as Creative Director
Nordgreen has officially announced the appointment of Danish actor Alex Høgh Andersen as the brand's new Creative Director. Andersen, widely recognized for his role as Ivar the Boneless in the television series Vikings, brings a background in photography and artistic expression to the role. He will be responsible for shaping Nordgreen’s creative direction, including content creation, visual identity, and product development.
The brand highlighted that Andersen’s creative vision is rooted in Scandinavian aesthetics, authenticity, and individuality. In a provided statement, Andersen expressed that shaping Nordgreen represents his next adventure, emphasizing a focus on the creative journey rather than a fixed destination. This appointment follows a preliminary teaser shared on the brand's Instagram account.
Alongside this leadership announcement, the newsletter featured several current watch models, including the Guardian Automatic in 36mm and 40mm sizes. Other mentioned timepieces include the 40mm Philosopher and the 42mm Pioneer. Pricing for the Guardian Automatic models was noted at 249.50 €, reflecting a reduction from the original 499.00 € price point.