REC

REC Watches is a brand known for creating watches and accessories that incorporate salvaged and recycled parts from iconic vehicles. The brand's philosophy, 'RECover, RECycle, REClaim,' guides their design process, aiming to give new life to materials from automotive and aviation history. REC's approach combines design with storytelling, as each watch includes the vehicle's unique Vehicle Identification Number (VIN) or aircraft registration, and a video documenting the donor vehicle's story. The brand's collections often feature designs inspired by the aesthetics of the vehicles from which their materials are sourced. For instance, dials might be crafted from the bodywork of classic cars, or elements from aircraft might be repurposed into watch components. This allows each watch to carry a piece of the original vehicle's legacy, making every timepiece unique. REC's commitment to sustainability and heritage is central to its identity. By transforming discarded automotive and aviation components into functional and stylish timepieces, the brand appeals to enthusiasts of both watches and vintage vehicles. This distinctive niche sets REC apart in the watch industry, offering products that are not only time-telling instruments but also wearable pieces of history and engineering.