The Sero Watch Company has officially launched the presale for its debut timepiece, the Signature. Founded by two watch collectors, Sergino and Robert, the brand has spent several years refining the proportions and materials of this inaugural model. The launch features a gold dial design complemented by heat-blued hands. The presale event is scheduled to run for two weeks only, from March 29 to April 12. Early supporters can secure one of the first 150 pieces at a special price of €899. Once those are sold, the remaining presale units will be priced at €999, prior to the collection reaching its final retail price of €1,199. Discounts are automatically applied at checkout during this period.