Founder Kyle Schut shares the origin story of Signum Watch Co., which was established in 2020 as a sister brand to his first venture, Straton Watch Co. While Straton focuses on 1970s motorsport aesthetics, Signum was created to explore unique dial materials and high-performance luminosity. The brand's primary ethos is to utilize natural minerals and man-made materials that are typically found in more expensive timepieces, making them accessible at an affordable price point. A significant milestone for the brand is its reputation for luminosity, having won the 'Lume Wars' competition hosted by the YouTube channel 'Just One More Watch' for two consecutive years. Specifically, the Signum Cuda Titanium full lume dial was recognized in June 2022 for having the strongest and longest-lasting lume tested in the channel's five-year history. Moving forward, the brand intends to continue experimenting with rare materials for future watch releases.