Freddie, the CEO and Founder of Söner, sent a personal note to welcome new community members who recently joined the brand's mailing list. The message emphasizes the company's core values, which include thoughtful design, attention to detail, and creating timepieces built to last. It serves as a brand introduction and a gesture of appreciation for new subscribers. The email highlights a resource titled "Beyond Round Watches," a guide written to provide context regarding Söner's focus on rectangular watch designs. Subscribers are encouraged to explore the brand's current collection of rectangular timepieces via the official website. Freddie also offered direct communication for any inquiries regarding the design or materials used in their production process.