Swedish watch brand Söner is celebrating a significant milestone as a winner of the German Design Award 2026. The brand, which specializes in rectangular watches, has highlighted this recognition through their latest blog updates and official communications. This award honors the brand's commitment to design excellence and their unique approach to timekeeping aesthetics. The brand continues to direct enthusiasts toward their signature collections of rectangular timepieces, which remains the core focus of their identity. While the newsletter emphasizes the design award, it also encourages followers to explore their various social media channels, including TikTok, Instagram, and YouTube. These platforms are used to showcase their design philosophy, which they describe as moving "beyond round watches."