SYE [Start Your Engine] has concluded its four-part introductory series by revealing the creative force behind its brand identity. Instead of hiring a traditional celebrity ambassador, the brand collaborated with American comic book artist Giovanni Valletta to illustrate the brand's universe. Valletta is known for his work with Marvel and Dynamite, as well as the comic book adaptation of John Wick, and his style was chosen to reflect SYE's core values of elegance and power. The newsletter highlights the MOT1ON Automatic 24 and the MOT1ON Chronograph as key models in the current lineup. To celebrate the conclusion of this series, the brand is offering a limited-time discount code for customers to use on their orders. The promotional coupon, WELCOMEJTZ8K696, provides special purchasing conditions but is only valid for a period of 15 days.