SYE [Start Your Engine] has launched a four-part series titled 'How It All Started' to share the brand's origin story. The founder discusses his transition from running the MontresDesign blog to creating his own watch brand after leaving his job in late 2017. A chance meeting with two experienced watch designers, who have worked in the industry for 25 years, served as the catalyst for the brand's formation. The brand's aesthetic is heavily influenced by the automotive and motorcycle worlds, specifically the craftsmanship found in custom garages and workshops. SYE aims to blend modern design with mechanical expertise by integrating high-quality natural leather straps directly with modern watch cases. This newsletter serves as the first installment of the series, with the next episode focusing on the brand's specific design partnerships.