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    Trafford
    Newsletter·March 18, 2026
    Update
    Trafford Watch Co. Increases Daytripper Season Two Pre-Order Capacity

    Trafford Watch Co. Increases Daytripper Season Two Pre-Order Capacity

    Trafford Watch Co. has shared an inventory and production update following the successful launch of the Daytripper Season Two. The brand reported that the Eos model was the most popular, accounting for nearly half of the opening day orders, while the Solaris, Eventide, and Vesper models followed with similar interest levels. This launch marks the company's largest to date, bolstered by positive reception at recent watch shows where customers were able to view the playful dial textures in person. In response to high demand at the WindUp event, Trafford collaborated with suppliers to increase the initial production order by approximately 20%. This expansion was designed to provide more pre-order spots without delaying the existing delivery timeline. The brand clarified that these additional watches will ship alongside the first batch, and once these new slots are filled, pre-orders for the collection will officially close.

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