Vortic Watch Company has officially announced the launch of its new sister brand, the Colorado Watch Company. This new venture focuses on fully modern automatic watches with more accessible price points ranging between $1,000 and $2,000. The brand aims to reach a wider audience by offering several models, including smaller sizes than those typically found in Vortic's primary catalog. The new brand successfully completed a Kickstarter campaign, where 286 backers helped raise over $350,000 in just 30 days. Customers interested in the progress of the builds can view monthly update videos on the Colorado Watch Company website. Vortic expressed excitement about entering this new market and is currently directing customers to the new site for orders and product details.