Wren

The watch brand "Wren" focuses on creating and selling custom aftermarket watch straps, primarily for Apple Watch, but also for traditional watches. They are known for their unique designs and collaborations, such as the colorful woven straps. Wren offers a practical approach to watch customization, allowing users to personalize their devices with a variety of materials and styles. They started with designing watch straps and accessories to fulfill the lack of high-quality customizable options for popular smartwatches, particularly the Apple Watch. They also offer straps for traditional watches, having expanded their product line over time.