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JWalker 

The New Deco (TND‑761) Black/Silver (Only 30 Made)

Inspired by the monumental geometry of the 1930s and the optimism that defined the Art Deco era, The New Deco is a modern tribute to the belief that human beings can build beauty that outlasts them. This watch was designed to honor that legacy—and the legacy of Joseph J. Walker, whose name and spirit live within every line of this case.

Technical Specifications

• Case: 40mm 316L stainless steel
  Polished silver‑tone finish with symmetrical Deco engravings
  46mm lug‑to‑lug for balanced wrist presence
  20mm lug width for strap versatility

• Crystal: Sapphire Crystal with anti‑reflective coating

• Movement: Seiko VH‑31
  Sweeping seconds quartz (4 ticks per second)
  First battery change included!

• Dial: Midnight blue with applied Arabic numerals
  Central Clover-style motif inspired by the Hoover Dam’s terrazzo patterns
  Silver Dauphine handset with contrasting red seconds for visual punch

• Water Resistance: 3 Bar

• Strap: Premium genuine leather, quick‑release spring bars

• Caseback: Individually numbered, engraved with Deco‑era symmetry

Design Philosophy

The New Deco draws directly from the architectural language of the Hoover Dam: clean lines, stepped forms, and the belief that structure itself can be art. The octagonal dial frame echoes the dam’s terrazzo inlays. The polished case surfaces mirror the era’s fascination with chrome, glass, and light. Even the sweeping seconds hand nods to the forward‑moving optimism of the 1930s: time in motion, not static.

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