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    Cookie Policy

    Last updated: February 14, 2026

    Indie Watches ("we", "us", "our") uses cookies and similar tracking technologies on indiewatches.store to provide essential functionality, remember your preferences, analyze usage, and — with your consent — deliver personalized advertising and remarketing.

    This policy explains what cookies are, which ones we use, why we use them, and how you can control them. It supplements our Privacy Policy and Terms of Service.

    What Are Cookies?

    Cookies are small text files placed on your device by websites you visit. They help the site remember your actions and preferences (login, language, font size, display preferences) over a period of time, so you don't have to keep re-entering them. Some cookies are essential for the site to work; others help us understand how you use it or deliver targeted advertising.

    Cookie Categories

    1. Strictly Necessary Cookies

    Required for the website to function. They enable core features like user authentication (including Two-Factor Authentication), security, session management, Stripe payment processing, and escrow operations. These cannot be disabled.

    2. Functional Cookies

    Remember your choices such as theme (light/dark mode), recently viewed listings, saved searches, and notification preferences. They enhance your experience but are not strictly necessary.

    3. Analytics Cookies

    Help us understand how visitors interact with the website by collecting information anonymously. We use this data to improve our platform, identify popular features, and optimize the user experience. Example: Google Analytics.

    4. Marketing / Advertising Cookies

    Used to track visitors across websites for the purpose of displaying relevant and personalized advertisements. These are set by third-party advertising partners including Meta (Facebook/Instagram), TikTok, Pinterest, Snapchat, and Microsoft Bing. These are only activated with your explicit consent.

    Cookies We Use

    Cookie Category Purpose Retention Provider
    iw_cookie_consent Necessary Stores your cookie consent preferences 12 months Indie Watches
    sb-*-auth-token Necessary Authentication session token Session / 7 days Lovable Cloud
    __stripe_mid Necessary Stripe fraud prevention during checkout 1 year Stripe
    __stripe_sid Necessary Stripe session identifier for payment processing 30 minutes Stripe
    theme Functional Stores your light/dark theme preference 12 months Indie Watches
    iw_recently_viewed Functional Tracks recently viewed listings for quick access Session Indie Watches
    iw_utm_session Functional Stores UTM attribution parameters for the current session (last-touch) Session Indie Watches
    iw_utm_first_touch Functional Stores first-touch UTM attribution parameters across sessions Persistent Indie Watches
    iw_landing_page Functional Records the landing page URL for the current session Session Indie Watches
    _ga / _gid Analytics Google Analytics — tracks page views and user behavior 2 years / 24 hours Google
    _gcl_aw / _gcl_dc Marketing Google Ads conversion tracking and remarketing 90 days Google
    _fbp Marketing Meta (Facebook) pixel for ad attribution and retargeting 90 days Meta
    _fbc Marketing Meta click identifier for conversion tracking 90 days Meta
    _ttp Marketing TikTok pixel for conversion tracking and audience building 13 months TikTok
    _pin_unauth Marketing Pinterest tag for conversion tracking 1 year Pinterest
    _scid Marketing Snapchat pixel for ad attribution 13 months Snapchat
    _uetmsclkid Marketing Microsoft Bing UET tag for search ad measurement 90 days Microsoft
    iw_cookie_consentNecessary

    Stores your cookie consent preferences

    12 monthsIndie Watches
    sb-*-auth-tokenNecessary

    Authentication session token

    Session / 7 daysLovable Cloud
    __stripe_midNecessary

    Stripe fraud prevention during checkout

    1 yearStripe
    __stripe_sidNecessary

    Stripe session identifier for payment processing

    30 minutesStripe
    themeFunctional

    Stores your light/dark theme preference

    12 monthsIndie Watches
    iw_recently_viewedFunctional

    Tracks recently viewed listings for quick access

    SessionIndie Watches
    iw_utm_sessionFunctional

    Stores UTM attribution parameters for the current session (last-touch)

    SessionIndie Watches
    iw_utm_first_touchFunctional

    Stores first-touch UTM attribution parameters across sessions

    PersistentIndie Watches
    iw_landing_pageFunctional

    Records the landing page URL for the current session

    SessionIndie Watches
    _ga / _gidAnalytics

    Google Analytics — tracks page views and user behavior

    2 years / 24 hoursGoogle
    _gcl_aw / _gcl_dcMarketing

    Google Ads conversion tracking and remarketing

    90 daysGoogle
    _fbpMarketing

    Meta (Facebook) pixel for ad attribution and retargeting

    90 daysMeta
    _fbcMarketing

    Meta click identifier for conversion tracking

    90 daysMeta
    _ttpMarketing

    TikTok pixel for conversion tracking and audience building

    13 monthsTikTok
    _pin_unauthMarketing

    Pinterest tag for conversion tracking

    1 yearPinterest
    _scidMarketing

    Snapchat pixel for ad attribution

    13 monthsSnapchat
    _uetmsclkidMarketing

    Microsoft Bing UET tag for search ad measurement

    90 daysMicrosoft

    Email Tracking

    Our email service provider, Resend, may include tracking pixels (tiny 1×1 images) in emails we send you. These help us measure email open rates, click-through rates, and delivery status. Email tracking is used for the following email types:

    • Weekly Digest — curated weekly summary of marketplace activity
    • Newsletter — platform news and brand spotlights
    • Order Updates — transactional notifications (confirmations, shipping, delivery)
    • Price Drop Alerts — notifications when wishlist items change price
    • Promotions — marketing offers and seasonal campaigns
    • Brand Outreach — partnership communications with watch brands
    • Abandonment Recovery — reminders for incomplete checkouts or browsing sessions
    • Win-Back Emails — re-engagement messages sent to users inactive for 30+ days, featuring platform highlights and new listings
    • Referral Reminders — nudge emails sent 14 days after signup to encourage referral code sharing
    • Wishlist Digest — periodic summaries of wishlist activity and price changes

    You can opt out of any non-transactional email category in your account settings.

    Third-Party Services

    • Stripe — Payment processing, seller payouts (Connect Express), sales tax calculation (Stripe Tax), fraud prevention, and KYC/1099-K compliance. Stripe Privacy Policy
    • Resend — Email delivery, audience segmentation, and email analytics. Resend Privacy Policy
    • Google Analytics / Google Ads — Usage analytics, conversion tracking, remarketing, and Enhanced Conversions (with consent). Google Privacy Policy
    • Meta (Facebook/Instagram) — Conversion API (server-side) and pixel for ad attribution (with consent). Meta Privacy Policy
    • TikTok — Conversion pixel (with consent). TikTok Privacy Policy
    • Pinterest — Conversion tag (with consent). Pinterest Privacy Policy
    • Snapchat — Pixel for ad attribution (with consent). Snap Privacy Policy
    • Microsoft Bing — UET tag for search ad measurement (with consent). Microsoft Privacy Statement
    • Amazon Associates — Affiliate links on Amazon product URLs. Amazon may set cookies when you follow affiliate links. Amazon Privacy Notice
    • Google Merchant Center / Microsoft Merchant Center — Product data feeds for shopping search results.
    • GeoJS — IP-based geolocation for cookie consent framework selection.
    • Firecrawl — Web scraping for watch catalog data aggregation.
    • IndexNow / Google Indexing API — Search engine indexing for new and updated content.
    • Lovable Cloud — Backend services including authentication, database, file storage, and serverless functions.

    Do Not Sell or Share My Personal Information

    Under the CCPA/CPRA (California), CPA (Colorado), CTDPA (Connecticut), and similar US state laws, you have the right to opt out of the "sale" or "sharing" of personal information for targeted advertising.

    We respect the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we automatically treat it as an opt-out of data selling/sharing. Marketing and advertising cookies will not be activated.

    Your Rights

    Depending on your location, you may have the following rights regarding your personal data:

    • Withdraw consent at any time by resetting your cookie preferences or updating your email settings.
    • Access the personal data we hold about you.
    • Delete your personal data (right to erasure / right to be forgotten).
    • Data portability — receive your data in a structured, machine-readable format.
    • Object to processing of your data for direct marketing.
    • Lodge a complaint with your local data protection authority.

    To exercise any of these rights, please contact us or email privacy@indiewatches.store.

    You can change your cookie preferences at any time:

    Compliance

    This cookie policy is designed to comply with the EU General Data Protection Regulation (GDPR), the UK GDPR and Privacy and Electronic Communications Regulations (PECR), Germany's TTDSG, the California Consumer Privacy Act (CCPA/CPRA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), Brazil's LGPD, Canada's PIPEDA, Singapore's PDPA, China's PIPL, and other applicable privacy regulations. Our consent banner adapts based on your detected location via GeoJS.